Firm predicts new service will help generate leads for brokers.Broker Worry + Peace has developed bespoke email addresses for customers who have signed up to use its insurance marketplace Pouch and claimed that brokers who use the system will be able to generate leads using the platform.
Founder James York explained that the emails will use the email@example.com format. According to York, Pouch is a platform where customers can keep all of their insurance transactions – even those not bought through Worry + Peace – in one place. The email system has been set up to support this activity. He commented: “We’re also using it to connect up the marketplace. So brokers who want to join can get the free leads with incredibly low, unrivalled costs of ‘integrating’. “We’ll be receiving lots of interactions and emails and able to create better outcomes and spot market issues - our partners and customers will benefit from that data.”