Trying to jump-start increasingly weak sales of life insurance, some of the world’s larger insurers are looking to Discovery, a South African financial-services and insurance company, who have an app-based activity-tracking and rewards program that incentivizes healthier behaviors with offers of reduced premiums, 50% off flights or 25% cash back on groceries.
Trying to jump-start increasingly weak sales of life insurance, some of the world’s larger insurers are looking to South Africa for a little vitality. An app-based activity-tracking and rewards program dubbed Vitality, created by South African financial-services and insurance company Discovery Ltd., aims to incentivize healthier behaviors with offers of reduced premiums, 50% off flights or 25% cash back on groceries....
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