In the last decade alternative finance has emerged to threaten the traditional banking system and the lending industry. Contemporary players have created new dynamics of competition, regulation and technology.According to Morgan Stanley the global loan origination market, could be worth almost half a trillion dollars globally by 2020 and most industry professionals agree that this figure is just the tip of the iceberg. It says there are more than 1,300 alternative lenders competing for 1 per cent market share while there are 6, 500 banks competing for the remaining 99 per cent of the market.