BBVA has acquired Finnish digital current account startup Holvi, furthering its investment into tech-led alternatives to traditional banking. In 2015, it agreed to take a strategic 29.5% stake in Atom, the yet-to-be-launched UK mobile-only bank, and acquired West Coast user experience firm Spring Studio. In 2014 the Spanish bank purchased big data and cloud-computing start-up Madiva Soluciones, and Portland, Oregon based neo-banking startup Simple.