Relay makes it easier for developers to build great mobile e-commerce experiences, and for stores to participate in them. See lots of potential in the space of enabling others (e.g. developers, shops, SME, etc.) to digitalis and use solutions versus the End to End disrupters only
Today, mobile e-commerce websites aren’t working: Ten-step shopping carts, mandatory account signup, slow page loads. When we get linked to a shopping cart on our phone, we usually just give up. That shouldn’t be surprising—most mobile shopping sites are fundamentally the same as the desktop sites that preceded them, despite the medium calling for something completely different. The result has been predictable. Despite mobile devices representing 60% of browsing traffic for shopping sites, they only make up 15% of purchases. What does work? Native mobile apps, like Postmates or Instacart, with buying experiences designed to let the user transact as quickly as possible, reuse existing payment details across many orders, and finish the entire transaction in the same app they started in.