CIB/B2B fintech start-ups are often ignored as the big bucks head into B2C start-ups. However those start-ups tend to prove to deliver real value quickly whereas the jury is still out on many consumer fintech (e.g. NutMeg and WealthFront)
Money is pouring into fintech. In 2014, global investment in financial technology startups spiked to more than $12 billion. That’s because while other industries embrace the “fail fast” mentality, in financial markets and trading, fail fast thrives. The ROI of new innovations is often instantly quantifiable. When Anova Technologies built a laser and microwave infrastructure to carry data over airwaves between Chicago and Aurora, they knew the value of faster data – and so did all the trading firms that relied on being faster than everyone else. Once Anova demonstrated it could send data milliseconds faster, any firm whose competitive edge was speed had to subscribe.
http://techcrunch.com/2015/06/06/fintechs-forgotten-markets/
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