Good report on the segment all try to grasp and understand and serve
One of the largest generations in history is about to move into its prime spending years. Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come. GET STARTED WHO ARE THEY? A different world, a different worldview. Millennials have grown up in a time of rapid change, giving them a set of priorities and expectations sharply different from previous generations. BORN BETWEEN 1980 2000 The Millennial generation is the biggest in US history—even bigger than the Baby Boom. HOUSING As Millennials enter their peak home-buying years, their reluctance to enter the housing market could change. The cohort’s sheer size, plus its desire to settle down in the future, could lead to a surge in home sales. etc.