Google expanding different elements of comparison of high value services and goods (insurance, Travel) and now mortgage comparison. Growing share of online mortgage business as well as online house brokerage
Google today launched a mortgage calculator so anyone can quickly figure out how much it will cost them to become a homeowner. The feature is available directly in the company’s search engine on the web at google.com — it works on desktop and mobile browsers. While the mortgage calculator was first tested late last year with a small number of users, it is now rolling out more broadly. Moz marketing scientist Dr. Pete Meyers first noticed the feature went live earlier today, and Google confirmed the launch just a few hours later. The company says you can now ask Google questions like “How much can I borrow at $200 a month?” or “At 5% APR how much can I borrow over 10 years?” and get answers without having to navigate to a separate website.