With the adaptation of smartphones the loyalty and card industry is transforming as well creating new Billion dollar companies...at least on (digital) paper
Old ideas keep getting new life, thanks to the proliferation of mobile phones. And a company called Raise, which runs an online marketplace for gift cards, is the latest startup to take advantage. The Chicago-based company announced on Thursday a giant $56 million investment led by NEA, just two months after announcing a separate $18 million round of funding. CEO George Bousis told Re/code in an interview that the new investment values the two-year-old company at “just shy of a billion” dollars. He declined to provide an exact figure. A billion-dollar valuation for a gift card company? To explain why that’s not batshit crazy, NEA General Partner Tony Florence said the sleepy gift card market has moved to digital in a big way only in the last few years.