Good article and point to stop using ROBO advisor as has a negative connotation.
Among the financial industry’s latest innovations are online investment services. Essentially, these firms eliminate the costly in-person relationship between an investor and his or her financial adviser by automating the process, thereby allowing more clients with less assets to be serviced profitably. Some of these services specialize in a particular area of financial expertise as opposed to commandeering the financial adviser role all together. Either way, these online services, for the most part, remove the person-to-person aspect of receiving investment advice, portfolio management service, asset allocation analysis or other services of that nature. Before getting into a discussion of what’s offered online, it is worth mentioning that whether you go with an online advisory service or a traditional in-person adviser is all about preference. It is a different experience either way.