The insurance industry is ready to be benefit from productivity and customer experience enhancements before they get disrupted
The insurance industry is a prime candidate for better mobility solutions, says IBM's insurance global leader. IBM and Apple's recently announced Retention mobile app represents the first of several potential initiatives that the combined effort could deliver for insurance companies specifically, says Mark McLaughin, IBM's global insurance leader. At the heart of the IBM/Apple partnership is the desire to marry Apple's well-regarded business-to-consumer user experience with IBM's enterprise expertise, McLaughlin said. When it comes to the insurance industry, "we're looking for where are there pools of professional workforces where their lives could be improved if they had better mobility," he says. "Agents, claims adjusters, risk managers in the commercial setting. These sorts of roving forces that are central to the insurance process."