73% of consumers are influenced by coupons...and apple pay blocks payments data insights.....
Global payment gateway BlueSnap released new Coupon and Bank Transfer APIs that will help merchants increase sales and convert shoppers this holiday season. The Coupon API allows merchants to manage their own coupon library while the Bank Transfer API will allow shoppers to pay for online goods by transferring funds directly from their bank accounts. The new APIs are added to BlueSnap's robust library as they continue to build the most comprehensive and flexible APIs in the market. According to Deloitte's Annual Holiday Survey, 73% of consumers say coupons and promotions will influence their holiday purchases. BlueSnap merchants will now be able capture more holiday sales and year-round conversions by issuing their own deals and promotions.
