As Steve Jobs said..."“It's really hard to design products by consumer research. A lot of times, people don't know what they want until you show it to them.”...so may be these are myths today...but reality in the future
While it’s no secret that digital offerings provide an enhanced banking experience, over the past decade several myths have formulated surrounding digital banking. Using the analysis of consumer data provided by over 100 unique bank and credit unions encompassing approximately 3.5 million checking account holders, the Digital Insight analytics team has identified numerous truths to falsify these mythologies. The top five most common banking myths: 1. Only Generation Y and Generation X utilize digital banking. 2. Consumers who log into online banking spend little time on financial institutions’’ websites. 3. Online and mobile banking are still secondary channels 4. Consumers will no longer frequent branches 5. The PC is dead
unknownx500
