Despite the fanfare that accompanied Apple Pay's launch, less than a third of Americans would consider obtaining a mobile wallet app from the iPhone maker, while more than two thirds would take a bank's offering, according to a survey from Phoenix Marketing International. Among the 4200 US households polled in the wake of Apple Pay's launch, banks are still the most trusted provider when it comes to mobile wallets, ahead of PayPal. Apple has seen a significant jump in the percentage of respondents who would turn to it for a mobile wallet app but still lags behind mobile network operators and Amazon.

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