...and people see new Banking models as something of the last 2-3 years...ING Direct, OpenBank, MetroBank....People thought was easier to build a new bank than change an existing bank....looking at Atom and others, they are after years still building. Will be interesting to see in 5 years what the lessons were
Banco Santander is overhauling the operations of its direct banking subsidiary in Spain, transferring all IT assets and client transactions to the cloud and revamping its online and mobile presence as part of a group-wide mission to recruit 30 million digital customers by 2018. Launched in 1995 as a telephone-based banking offshoot, Openbank has since grown to provide a suite of mobile and online services to one million customers in Spain. The overhaul will see Openbank relaunched as a modern digital-first operation, adopting the latest in machine-learning technology to gain a deeper, more personalised, understanding of its customers and enhance its go-to-market capability.