Afrimarket, a cash-to-goods Money Transfer firm has raised a record € 10 million to expand in six new markets in French West Africa and launch new technology tools.. Afrimarket started in France with its major focus on French West Africa. It enabled Africans in France to cash tied to good and services back home say shopping, medicine school fees among other things.
According to Rania Belkahia, C0-founder & CEO Afrimarket, the firm, which has a presence in Côte d’Ivoire will expand to Senegal, Cameroon, Benin and Togo in October this year and into Mali and Burkina Faso in 2017. “We want to become actor reference of e-commerce in francophone West Africa. Today we book in every country in less than five days, but we can still improve delivery, including working on the last kilometer, “ Belkahia told French daily Les Echos. With over 75 employees, Afrimarket also aims to strengthen its teams in each of this countries to double down on growth.