It's not often a banking app cracks the Play Store's top 10 charts. But a relatively new app from TD Canada Trust called MySpend has found a way to cross that invisible line between utility and everyday necessity. And that's no accident.
We caught up with them to find out why. "We've been on this journey for four years," says Rizwan Khalfan, TD Canada Trust's Chief Digital Officer. MySpend, which was developed by Philadelphia-based Movencorp and adapted for the highly-regulated Canadian market, provides instant access to customers' recent transactions across bank accounts, credit cards, and other TD products. Users get push notifications the moment a transaction goes through, along with insights on spending based on category and trends. But obviously none of this is particularly new. What is unique about MySpend, though, is that it was developed specifically for mobile, which Khalfan says has been the key to the app's success.