A host of City titans list among Netwealth’s 28 initial investors, funding the firm’s £6.5M launch. They include Jupiter vice-chairman Edward Bonham Carter, EFG founder Michael Hartweg and Harvey McGrath, the philanthropist and former Prudential chairman. Rather than targeting the mass market, the company aims to tap into the wealth management client base, such as those customers serviced by Rathbones, St James’s Place and Brewin Dolphin.