Google just posted that in one months time, the search engine giant will be shutting down Google Compare - allowing for the search and purchase financial products like insurance and credit cards. Although the comparison site was intended to show potential policy holders the most relevant and cost beneficial insurance policies for them, the site didn't succeed as planned. I can imagine that google biggest clients in the comparison industry (e.g. Booking.com, Insurance comparison portals) were already not to happy that their advisor channel they spend most money on were
Google is shutting down its Google Compare comparison-shopping site, marking a retrenchment from the search giant’s foray into selling financial products like insurance and credit cards, according to a spokeswoman and partners who work with the company. Google, whose parent company is Alphabet, has been running Google Compare in Britain for three years and started its highly anticipated United States site last March. Despite Google’s being the biggest name in search, insurance industry partners and an internal email said the sites never really caught on with consumers.