Electronifie believes that the market is big enough for TradeWeb, TruMid, and Electroniifie to all operate successfully.
Electronifie, a corporate bond trading platform, has added Troy Paredes, a former commissioner at the SEC, to its board of directors. Also signed to the board is Max Kamhi, an entrepreneur and the former chief financial officer of hedge fund Jamison Capital Partners. The trading platform is, along with TruMid and Liquidnet, a new entrant to the electronic bond trading world. Business Insider reported last month that George Soros is backing TruMid, while Liquidnet took to a Monday night NFL game to run an ad to promote its fixed income dark pool. All three compete with incumbent electronic bond trading specialists MarketAxess and Tradeweb.