Interesting start-up and use case for big data at cross road of Financial Services!
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Premise uses people on the ground across the world to collect fruit, grain, and oil prices. When the World Bank and the Philippines devised a tax program to help curb smoking in the country, they needed a way to ensure that merchants in rural areas collected the extra money on all cigarettes sold. Instead of gathering the information themselves, they called on Silicon Valley startup Premise, a data technology company that helps organizations track economic trends in real-time.
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