Many smaller financial services firms, registered investment advisers, insurance agents should pay attention to this important change. If not they will likely find their search traffic drop off dramatically as Google deprioritizes them in search ranking results. If you’re not ready, read on
Having a search engine at our fingertips has revolutionised the way we live our lives. It’s now possible to find new shops and restaurants while on the go, find and buy products, book holidays, theatre tickets, spa days – all while waiting for a train or a friend. And it’s getting hugely popular. In 2014 our data revealed that 30 percent of all searches came from a mobile device, while in the year to date this has increased to over 60 percent. In response to this Google is changing its search algorithm to reward sites that are mobile optimised. Great news for consumers, but what does it mean for businesses?