The acquisition is another step by BBVA to lead digital banking amid the rapidly changing landscape of financial services, marked by new customer demands and the entrance of digital-only players. BBVA believes that design is fundamental to the success of the business, and is investing in it to make it a core competency. As more customers seek to access their bank through smartphones, computers and tablets, they will increasingly choose the bank that provides the best digital experience. Human-centered design is key to disruption in the financial services industry and BBVA is developing the best end-to-end user experience across all channels.

http://letstalkpayments.com/bbva-acquires-spring-studio-for-digital-banking-initiatives/