City was with City ventures clearly already one of the earlier movers in banking, interesting article on their broader plan
FINEXTRA: Why is Citi investing in the Citi Mobile challenge? RUIZ: It is not just a question of Citi, it is how the industry is evolving. The financial services industry is moving towards a more digital communication and digital engagement with their clients. This is something that Citi, or any other bank, cannot do on their own. The evolution of this industry is such that FinTech, financial technology is happening all over the world and we need to recognise that. Citi recognises that. We do business in more than 100 countries around the world. We understand what is going on, what is happening in the FinTech space.