Let's see how many VC's will use this Insurance, Launch protection, Traction protection, Exit protection, love it!
It looks like the company is responding with a new feature that offers backers some peace of mind about their investment. The company is testing an ‘Optional Insurance’ fee that provides a refund if backers do not receive the final product within three months of the estimated delivery date. Indiegogo insurance is being tested on one project at this point — stress-management wearable Olive — where it offers potential piece of mind for a $15 fee on top of the product’s $129 backing price. “Indiegogo regularly develops and tests new features to meet the needs of both funders and campaign owners. This pilot test is currently limited to this individual campaign,” a spokesperson told us. The introduction of insurance could be significant for Indiegogo, which is widely regarded as the second option for crowdfunding campaigns behind Kickstarter.