Cracking the identity war! The question for me is whether the identity part will be unbundled from the phone....e.g. if I switch from an Iphone to an android can I continue paying with apple pay and is my identity stored?
Now, with the release of the iPhone 6 and iPhone 6 Plus, Apple finally has the pieces together by combining NFC, seamless authentication and relationships with leading financial institutions. With this combination, it seems Apple has set its sights on ensuring that Apple ID is the identity of choice – not just for payments but for everything. Consumers have been longing to get rid of passwords for years. Imagine never needing to create another user name or password again for any site or app by using your Apple ID. That’s what Touch ID promises. Consumers will love using Apple ID for authentication on sites and apps because of the seamless experience Businesses, or relying parties, will love it because they’ll get more registrations, identify more customers across devices, and have lower shopping cart abandonment.