Smart new release....historically payments was about lowest cost per transaction vs the smartest way per transaction....time will tell whether payments allows for apple design premiums
Mobile payments company Square is today kicking off pre-orders for its new chip-based card readers, which were first announced earlier this year and intended to replace the current devices that read cards’ magnetic stripes. The mobile dongle version will sell for $29 and a table-top version will cost $39 — a departure for the company not just in terms of technology but also cost: the old mag-stripe dongles were free. It’s definitely not the first mover to the market, but Square is taking a page from Apple’s book and banking on being the most elegant. “The chip card readers out there now aren’t ideal for small sellers,” the company says in its blog post.
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